The Power of Niche Marketing
The old adage “when everybody’s your customer, nobody’s your customer” is absolutely true and profoundly important. Only giant (ignorant) companies have the resources necessary to try and market a product to everybody who can possibly buy it; it is a terrible mistake for entrepreneurial companies to market to everybody.
Entrepreneurs Must Create A Sales Breakthrough By Niche-ing Their Business
“Specialization” or “perceived specialization” can turn an ordinary business into an extraordinary business, boost prices and margins, provide competitive differentiation, and allow you to be a “big fish in a small pond.”
Lead In Your Niche Market
Niche markets offer smaller opportunities than the mainstream, public marketplace, but they also provide a long list of appealing, offsetting benefits, including lower testing costs and investments, more predictable results, ease of message-to-market matching, affordable use of many media, high dollar units of sale, high margins, and so on. There is also this opportunity: to quickly and (relatively) inexpensively establish a visible, recognized leadership position.
“If you can’t be first in your niche, redefine your niche” - Al Ries
Remember, you’ll make bigger waves jumping up and down in a small pond as an alternative to jumping up and down in the ocean. Niche your marketing efforts and watch your revenues soar!
One final note; in order to leverage your niche – you must become an avid student of lead generation and marketing strategy – the high-payoff items for necessary to succeed in business. I’ve developed a toolkit that gives you powerful 1-2-3 lead generation techniques that can skyrocket your success. You can find it on my site http://www.TrustCycleSelling.com. Click on Trust Cycle Selling program to learn more. It’s a great resource from my personal library for yours.
Dedicated To Multiplying Your Sales; (c) Joe Heller, All Rights Reserved Worldwide
Joe Heller is one of the most popular, in-demand speakers today on lead generation, sales and marketing topics. Over 22,000 people a year sit spellbound as Joe delivers more “actionable content” per minute than any other speaker alive. For more information go to http://www.keynoteresource.com
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December 19th, 2007 at 4:30 am
I truly appreciate this post on niche marketing. It is so true. The products that are selling to the vast majority are being sold by large companies with the budgets to target this audience. The rest of us just pick up the left overs.
By drilling in and determining different ways of looking at the same product then we can have an angle sort of speak. For example instead of targeting diet and health, target raw food vegan diets.